Osky Interactive

Sportsmans Warehouse

www.sw.com.au

The Client

Sportsman’s Warehouse

The Campaign

Retail Website

The Situation

Sportsman’s Warehouse is a sport and fitness specialist, offering a large range of equipment, apparel and supplies. In line with their business strategy, Sportsman’s Warehouse required the development of a consumer website to compete in the online retail environment.

The Mission

To design an ecommerce solution that would support the growth of Sportsman’s Warehouse and provides a positive experience for a large volume of online customers.

The Objectives

• Design an attractive and easily navigable retail website for a large range of customers
• Provide a content management system that Sportman’s Warehouse staff can maintain
• Provide an inventory system to manage stock and sales
• Provide a secure and reliable ecommerce solution that would support heavy traffic.
• Provide back-end training and support for Sportsman Warehouse staff to manage online sales and inventory management.

The Solution

The team at Osky worked together to design an attractive and powerful ecommerce site that was simple to use for both customers and staff. By implementing powerful content management and inventory systems, the site can manage high volumes of traffic and sales, maintaining a positive customer experience.

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